With environmental responsibility laying heavily on our shoulders it makes sense for our businesses to demonstrate it takes Corporate Social Responsibility (CSR) seriously.

I was casually chatting with a client in the aviation industry and asked, “Have you ever considered using recycled products or clothing?” they replied, “Our industry is one of the biggest polluters, how would that help!” I said, “There's nothing you can do about what you do, we all need the vital service that aircraft provide, even Sir David Attenborough jets off to places around the world to tell us about the damage we’re doing to our Earth, so, like them or loath them we need aircraft and they’re here to stay”. "So surely even making a small positive effort can go some way to offsetting a company’s carbon footprint, this must be better than doing nothing at all"

So where do we begin?...

Sustainability is no longer an add-on to a business, it’s upon which businesses and their reputations can be built.

Consumers seem to be changing too, we all want to feel good about the products we use, buy and sell. In an ideal world single use items wouldn’t exist, but this is constantly improving. 

It’s shocking to note that only 1 in 400 paper coffee cups actually gets recycled. Consumers now have a choice of quality items manufactured from durable recycled or sustainable materials that can be used again and again, on the plus side for us they can be personalised too. 

What should we be doing?...

Many industries are cluttered with brands and services, all competing for the same market place. With everyone constantly pushing their own marketing message it can be so difficult to grab people’s attention and stand out. You may need to ask yourself, what makes my brand or service different from my competitors? Do I need to do something truly unique that makes my products or service stand out or be more desirable? This is probably the 64 million pound question but you need to look at your strengths to enhance upon them whilst still thinking green.

It’s a well-known truism that it costs more to acquire a new customer than it does to keep an existing one! So a move to educating your existing client base on your own company’s sustainability ethics would be a great advantage. If this can be done you can then start building a stronger relationship with your customers in turn keeping them loyal to your brand or service. 

And finally...

I myself have woken up and smelt the coffee, out of a recycled cup of course and realised we all need to be doing something positive about this. Here at FDR Promotions we are constantly looking towards more sustainable options including the manufacturing ethics and materials used. We have even started not individually packing garments in plastic bags and if client requests that we do we aim to provide a biodegradable option.

This all takes time, as we can only provide and personalise what is being manufactured at present, this will be a continual learning curve but feel we need to play our part and start that eco ball rolling.

The personalised items we can provide...

Earth positive promotional merchandise and organic workwear tends to amplify your brand or service whilst taking into account factors such as reusability, recycling and sustainable responsiblity. 

Whether your next marketing campaign requires eco-friendly bags, branded reusable eco coffee cups or pens, even perhaps your workwear that can be organic or recycled too, the chances are we will have the environmentally positive product or garment that will suit your needs. 

These are just some of the Recycled or Eco Friendly products we do:

• Recycled Pens & Pencils
• Recycled Notepads
• Cups, Bottles & General Drinksware
• Keyrings & Badges
• Bags
• Lanyards
• General Giveaways
• Workwear
• Jackets
• T-Shirts
• Polo Shirts