Pens, Pens, Pens… A fantastic tool in getting your details to clients both existing and potential.

Depending on your target market place it’s really down to what option you choose, the budgets could be very similar in all cases.

➡ Option 1… High volume with a low unit cost. Aiming to get your details to as many people as possible.
➡ Option 2… Medium volume with a mid range cost. Focusing on people that are likely to use your services because they see your details when using it.
➡ Option 3… Low volume, high quality and unit value. Targeting upper management or people that are likely to keep and use the pen for many years.

It’s really not much different in comparing a mass leaflet drop to a targeted mail-shot then through to a quality brochure with accompanying personalised letter. Each option has its place within business it’s just choosing which is best for the project in hand.

Something as simple as a pen pre-COVID-19 was never considered to be a risk factor and was often shared and used by many in it's life cycle. Obviously this has changed as we move forward in new working environments, but during our busy working days this could quite easily be overlooked so the antibacterial agent within the plastic would pretty much eliminate any risk of onward contamination even for something as common as the cold.